Investing in technology for small to medium businesses can be a hard pill to swallow. So what if I told you that you could position some of those investments as propulsion of your business marketing efforts?
Many times when businesses signup for internet services from their local carrier, the wireless offering seems like a good idea because it’s inexpensive and gets the job done (sometimes). That decision is costing you money. If you are a hospitality or restaurant, that decision can be costing you a LOT of money. Here is why;
A business’s reputation lives and dies by its audience. If your audience goes quiet and stops talking about you, there is a good chance that your business will be impacted.
You will try to stay relevant by offering deals to get them in the door or some type of other promotional offering but all of those cost you money or margins. After the promotions end and the buzz is gone, the only way to get new buzz is by repeating the vicious cycle. What did you do with the audience you brought in to expand your awareness to those that missed the message?
One way to capitalize on your captive audience is to meet them where they are in technology. Guest or Free WiFi in establishments is a common practice, but it doesn’t have to be something you can’t take advantage of. WiFi services offered by your carriers such as Spectrum, Comcast, ATT, etc do not give you the flexibility to market to your audience.
“So how does having WiFi help me market my business?” Simple. By being in control of your guest services, you can capture that client’s visit by providing them a free service with the requirements of checking in at your establishment. To them, it’s as simple as scanning a QR code to join your WiFi and a Facebook popup requesting they check-in, to you, it’s free word-of-mouth.
A customer that may have normally just hopped on your wireless and went straight to TikTok, is now forced (with options to opt-out), to notify their friends and family that they have visited your business. This puts your business in front of an audience that may have never seen your marketing efforts otherwise.
It gives you the ability to create a sticky customer by offering something promotional for further interaction such as Liking or Following your page, which in turn, creates a larger user base to market to.